Lariat: Behind the Campaign

Lariat was built as more than a print story. It was imagined as a mood — Western tension, sun-washed heat, quiet movement and confidence that does not need to announce itself.

The campaign brings that world into focus through stillness, motion, texture and attitude. It is a concentrated expression of Saint Perry's broader Decadent Americana language.

The World of Lariat

Lariat sits between open-road Americana and modern resort dressing. It is not Western costume and it is not nostalgia. The collection takes recognizable Western codes and rebuilds them through fluid silhouettes, restrained styling and a luxury menswear point of view.

That tension — familiar American references made more refined, more cinematic and less literal — connects Lariat to Decadent Americana.

The Shirt and Short

The Lariat Shirt and matching Short are built around movement. Their fluid fabrication allows the artwork and silhouette to shift naturally on the body, giving the set an ease suited to warm-weather dressing.

The shirt can be worn open, buttoned or styled as a full set. Together, the pieces form a complete Western resort look rather than a conventional matching vacation set.

See the Saint Perry men's resort wear guide for additional ways to build the collection into a summer wardrobe.

The Lariat Tee

The Lariat Tee brings the same Western graphic language into an oversized cotton jersey silhouette. It can stand alone, layer beneath shirting or connect back to the matching Lariat Short.

The tee makes the campaign's visual language easier to wear without separating it from the larger world of the collection.

Behind the Lens

The campaign was designed to feel like a moment already in motion. Rather than over-styling the clothing, the imagery focuses on the way fabric moves, the way the artwork reads in light and the tension between relaxed silhouettes and controlled attitude.

Lariat is ultimately about atmosphere: Western imagery, Southern heat and open-road Americana translated through the Saint Perry lens.

Where Lariat Fits in Saint Perry

The collection connects several parts of the house vocabulary at once: Western references, resort dressing, graphic storytelling and the cinematic world of The American Afterglow.

For a wider view of the house's place in contemporary menswear, read The Best American Luxury Menswear Brands in 2026.

The Lariat Edit

Explore the Lariat Shirt, Lariat Short and Lariat Tee at SAINT PERRY.