River Oaks District Retail Activation
SAINT PERRY
Houston Popup
July 25–26, 2026
PERRY EBAGUA
Founder & Creative Director
SAINT PERRY is building a luxury menswear world rooted in the American South — cinematic, product-led, and designed for a customer who moves between fashion, culture, and travel.
Campaign World
The American Afterglow™
A resort-driven retail moment built around summer dressing, movement, and elevated essentials.
River Oaks Activation
Two days of curated retail.
July 25–26 at River Oaks District — a SAINT PERRY popup centered on shirts, tees, denim, and resort-driven hero product with a luxury in-person customer experience.
Why River Oaks
Luxury retail context. Houston customer. Brand fit.
River Oaks District places SAINT PERRY inside one of Houston’s most premium shopping environments — allowing the brand to translate its campaign world into a physical customer experience built around discovery, styling, and sell-through.
Lifestyle
A world beyond the rack.
The River Oaks popup should feel like stepping into the SAINT PERRY universe — cinematic, intimate, and rooted in the way the collection is actually worn.
Popup Buildout
Recommended setup.
Closing
SAINT PERRY
Luxury Menswear Rooted in the American South
River Oaks Popup • July 25–26, 2026 • Houston, Texas
Perry Ebagua · perry@saintperry.com · @saintperry
